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Digital

The Streaming Revolution

The rise of streaming services like Netflix, Hulu, Amazon Prime Video, and Disney+ has fundamentally altered the way we consume

Inga Spigener September 5, 2024 No Comments

MediaDex The Enduring Power of Television Advertising

Broadcast TV

The Enduring Power of Television Advertising

In an era dominated by smartphones, social media, and streaming services, one might assume that traditional television advertising has lost

Maureen Kiley July 1, 2024 No Comments

Broadcast TV

Video – Why Every Format Matters in Modern Media

In today’s digital age, video has emerged as the dominant form of content consumption. From traditional TV commercials to YouTube

Liz Kiley June 9, 2024 No Comments

Out of Home

Get Outdoors for Successful Media Planning

Any brand today with a comprehensive media plan is looking to increase their opportunities to reach an audience at multiple

Bill Laske May 15, 2024 No Comments

MediaDex Tracking the effectivness of TV ads for Injury Law Firms

Broadcast TV

Tracking the Effectiveness of Television Advertising for Injury Law Firms

Tracking the effectiveness of television ads continues to evolve in our current digital age. However, with the right strategies and

Inga Spigener April 11, 2024 No Comments

Digital

Integrating SEO with PPC / Paid Search

As businesses strive to maximize their online visibility, combining Search Engine Optimization (SEO) with Pay-Per-Click (PPC) advertising, or paid search,

Brian Vest March 18, 2024 No Comments

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